We believe in helping people live in better, more sustainable, homes and we’ll be using our Swindog to help spread awareness of practical, affordable options to reduce energy bills for residents of Swindon.
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The NSBRC's Swindog has been designed by local art student, Alice Irvine, at New College in Swindon.
We particularly love the idea that families and friends will meet together, and get out and about, to find the different Swindogs around our community. The fact that our sponsorship helps support Julia’s House, and the astonishing work they do for children and their families, is the icing on the cake for us! We hope our swindog, named 'Sparky', will help spread a little bit of happiness!
About The Big Dog Art Trail
More than 30 uniquely decorated Swindogs will create the UK’s first-ever balloon dog sculpture art trail and will raise essential funds for the local children’s hospice charity, Julia’s House. Each of the sculptures will be sponsored by a local company and, in January 2023, sponsors will be able to select their favourite design. The trail will shine a light on art and culture in the heart of the town. As well as encouraging local residents to re-discover the town they love, the public art spectacle is expected to attract thousands of visitors from outside the town, providing a welcome boost for local businesses.
There will also be more than 30 Swinpups, just like the Swindog sculptures but smaller, forming part of the family-friendly art trail. Local schools, nurseries and youth groups will be able to adopt a Swinpup and create designs for their balloon dog sculptures.
The Big Dog Art Trail will end with a grand farewell finale where all of the two metre high Swindog sculptures will be brought together under one roof. The giant one-of-a-kind sculptures will then head off to their forever homes after being adopted at a special auction event to raise money for Julia’s House children’s hospice.

The Briefing:
The Design Process:

The Big Dog Art Trail is being brought to Swindon by children’s hospice charity Julia’s House and global public art producer Wild in Art.
Wild in Art has previously hosted trails in cities across the UK and worldwide, including the recent elephant parade in Worcester and Cows in Cambridge.
Find out more at www.bigdogarttrail.co.uk.